Minutes
from Marketing Meeting
Marketing Meeting Minutes- April 23, 2009
The
committee met to discuss plans for the 2009-2010 school year.
Some ideas
discussed included the following:
·
Continue
with Facebook ( $3,000 was spent this year)
·
Radio
( look into prices) Quarnstrom will look into prices
for the next meeting.
·
Create
a supplemental coupon that allows each public high school to send first
supplemental student for free and get to know us. Quarnstrom will check with
MDE on if this is allowable.
·
Maybe
have more laptops for use if that is a marketing strategy.
·
Get
to more doctors and hospitals next year as needed.
All members
agreed to look at options and bring back to the next meeting.
It was also
decided that the committee would create a report for the June board meeting on
what was accomplished this year and plans for next year.
Marketing
Committee meeting 12/18/2008 @ 9:00am
Marketing Committee decided to advertise with the
Chisago Lakes Community Guide. We will
investigate using the same ad we produced for our All Over
Media ad campaign and request either a half page or quarter page ad once they
see the art work. Quarnstrom will
investigate these options and send updates to the group.
For board meeting-
The Marketing Committee suggests that Wolf Creek begin
to use the following terminology to identify ourselves-
Wolf
Creek Online High School
Abbreviation
WCOHS
We suggest the following places to begin to change our
name.
·
Pamphlets
·
Phone-voice mail for LM’s stating you have reached_____________at Wolf Creek Online High School
·
MDE –we will ask for our new terminology to
be parenthesis under our official name on the website for OLL providers.
·
Facebook
ad
·
All over Media ad ( if possible or in the
future)
Changes to take place over time
·
Pens, business cards, and post it notes
will be changed when we run out of what we currently have in stock.
·
For summer we will investigate changing our
logo and notations on our website ( including a .org instead of a .com)
·
Policies will remain with our official name
·
Diplomas will remain as they current state
our name
·
Letterhead
It is important to remember that both names can be used
interchangeably so not everything will be changed. For example the sign outside will read our
official name.-TRIO Wolf Creek Distance Learning Charter School #4095.
September 16,
2008 @8:30am
Present:Tracy
Quarnstrom, Sheryl Palmquist, Stacy Bender, Sandra Flint, Cassie Gaede, Guest-Kelly Vilson
All of these ideas are things that we need all staff
members working on with us. Please continue to use any free means that you can
to promote TWC-this includes flyers and local newspaper opportunities. Calling
Channels-4-5-9-11 never hurts or sending a quick email about a great story idea
on a particular student.
We do not have district boundaries so we need to market
to students at all times. With our large number of seniors this year and the
new building costs it is more important than ever for all of us to be promoting
TWC.
These are ideas that we plan to pursue right now due to
the fact that we were given $8,500 from the board for marketing purposes.
$3,000
for All Over Media
Campaign will include theatres and restaurants and
restroom posters
Sandy will lead the charge in creating the ad-if you
are interested in helping please let her know asap as we are planning to create the ad in the next
week. Ads should be placed by October 1st.
One idea from Cassie was to focus North on Rush City to
Duluth areas to gain more students and we will consider that in placement of
ads.
We will have a six-month run for that price and will
judge in May the effectiveness.
$3,000
Face Book advertising
Campaign will include amount of clicks on ad on Face
Book
Demographics such as MN and high school will be used.
Stacy will lead the charge and any feedback should be
submitted to her.
Again a six month campaign.
Price
unknown but may be part of technology budget-optimizing web site
Web Design Optimization-TQ and BS will work on this as
much as possible as we update the website.
One idea is adding new pics
of current students and we have that on our list-thanks SF
Free-presenting
at conferences
Presenting about TWC at conferences is something many
staff members can do and plan for in the form Tracy emailed out over the
weekend-
IDEAS: ACT conference, MAAP conference, E-Learning Conference, MSCC ( Mn School Counselors conference)
This does not cost anymore than attending the
conference and usually saves us money on the registration fees.
Free-Open
house
Taran and Tracy will publicize the Open House and
speaker on Oct 14th to many local papers. Flyers will be available to
all staff members to hang up in many areas.
A newsletter will be going out with mid-terms (created
by Kelly V to also publicize that we need students and the open house-and maybe
the referral program mentioned below)
Minimal cost-Counselor Breakfast
Tracy and Brenda will organize a counselor breakfast
soon to engage local school districts in the online conversations again.
Price –minimal for some food products
Free-Flyers
with tear off sheets
Give to staff and families in local area for
distribution.
Sheryl is in charge of working on this project.
Other
free ideas
Visit local Rotary and Lions to publicize TWC ( Tracy)
Publicize the offerings for the community like the
college fair all year long. (All)
Continue to publicize the student of the month and honor
roll in local newspapers. (Brenda)
Get the alumni committee involved in any way possible. ( Cassie)
Ideas we are still considering and will investigate-we
would love input from all of you.
I am also sure there are other ideas we have not
considered and the marketing committee is hoping to create a seasonal calendar
pertaining to events we need to do in each season so let us know those ideas.
Student Video- Cost
currently unknown.
We will investigate a student video that could be
played on UTUBE or our website. Stacy will contact a person who may be able to
help us out.
Referral
program
Give all TWC students referral points if they refer a
student who stays at TWC for one month.
One idea is a t-shirt if they refer someone and they
are entered into a raffle at the end of the month for $100 cash. This would
cost -$800 for incentives and cost of the t-shirts
Tracy will investigate how other charters do this and
any legal issues. Cassie may be able to help with the t-shirts.
End
of term incentives-would be coded to that item in budget (
already passed by Board at September meeting)
Give out sweatshirts or tshirts
for incentives at end of Terms 1 and 2 for advertising-check with Emily and
Kelly V for input.
Changing
the school name
The big thought that will take more investigation is
actually changing our name to
Wolf Creek online high school at some point in the
future-Tracy will investigate this further.